Brand Kit

Welcome to the official Alpha Psi Omega (ΑΨΩ) / Delta Psi Omega (ΔΨΩ) Brand Kit. This guide provides the essential elements for maintaining a consistent and professional visual identity across all platforms.

Logos & Crest

Download the official Alpha Psi Omega/ Delta Psi Omega logos and crest for digital and print use:

Usage Note: Please do not alter or distort the images. Maintain clear spacing around the logo for readability.

Name Guidelines

  • Always use the full name of the organization: "Alpha Psi Omega (ΑΨΩ)" or "Delta Psi Omega (ΔΨΩ)" on first mention.

  • On second mention, the common name "Alpha Psi Omega" or "Delta Psi Omega" may be used.

  • The abbreviations "APO" and "DPO" can be used in subsequent mentions within the same context.

Typography

Our official logo incorporates three key fonts:

  • Diloma – Used for the full name "Alpha Psi Omega."

  • Times New Roman – Used for Greek letters "ΑΨΩ" and "ΔΨΩ."

  • Perpetua – Used for the phrase "National Honor Society."

Font Usage Guidelines

  • When representing the organization formally, always use these fonts in the logo.

  • Other fonts may be used in marketing materials, presentations, and digital content to complement the official typography.

  • If Diloma or Perpetua are unavailable, Garamond is an acceptable alternative.

Color Palette

ColorHEXRGBCMYK
Official Blue#5278BC82, 120, 18872, 50, 0, 0
Official Gold#D7A31A215, 163, 2615, 35, 100, 0
Accent Navy#0022590, 34, 89100, 85, 35, 22
White#FFFFFF255, 255, 2550, 0, 0, 0

Color Usage

  • Use #5278BC (Blue) as the primary brand color.

  • #D7A31A (Gold) is the primary accent for contrast and emphasis.

  • #002259 (Navy) can be used as a deep contrast background or text color.

  • #FFFFFF (White) should be used for clean space and readability.

Branding Guidelines

Logo & Font Usage

  • Maintain clear space around the logo for readability.

  • Do not alter colors, stretch, rotate, or apply effects to the logo.

  • Use the correct font pairings to maintain consistency.

  • Approved Variations include monochrome versions in white, black, and in society colors.

Contrast & Readability

  • Text should have sufficient contrast against backgrounds.

  • Avoid using gold (#D7A31A) on white without additional contrast.

Social Media & Digital Presence

  • Profile pictures and banners should align with official colors.

  • Social media posts should use brand fonts when possible.